Helping conscious companies grow, using thoughtful content that moves people.
Check out some of the work I’ve done to help brands build a trustworthy online presence, inspiring their audience to take meaningful action.
Some of the stuff I write about…
The Climate Crisis
Veganism
Fitness
Mental Health
Employee Wellbeing
Company Culture
Self-Improvement
Sustainable Living
Sex and Relationships
“Charlotte has a particular flare for
researching big topics and writing thought-provoking pieces that are a joy to read - this has helped build our credibility as well as attract and retain clients.”
Blog posts
Blog posts are an incredibly useful marketing tool that often get neglected. Don’t be that guy - leave it to me to help boost your brand tone of voice, educate and inspire your audience, and get more people looking at you. ‘Cause we both know you love the attention.
The good, the bad, and the ugly of shutting up shop for a week.
I worked with onHand to write a thoughtful and entertaining commentary on post-pandemic company culture. It promoted their service but also helped other businesses put together robust employee wellbeing programmes and become more proactive against the behemoth that is burnout.
You can read the full article here.
How a strong ESG proposition can improve employee wellbeing and boost profits.
Armed with a whole load of research, I helped Benefex give businesses and employees a reason to rethink their current processes and habits. It’s proven that looking after your employees and the planet = big bucks.
Have a read of the full blog post here.
White Papers & Handbooks
Jam-packed with research and helpful titbits, you can inspire your audience to take meaningful action with a white paper or handbook. Whether you’re going B2B or B2C, these can be super valuable pieces of content that convert!
The North East Impact Report.
This white paper details the older adult care gap in the UK and explains how micro-volunteering could be a way to solve this crisis. It’s a thought-provoking piece, used by onHand to showcase the success of their UK-wide expansion and reach a wider audience.
Read the full report here.
Eco-Anxiety Handbook.
Does exactly what it says on the tin. This handbook can be used by anyone who’s feeling weighed down by the stresses of the climate crisis. It’s a really valuable piece of content that contains tips on how you can turn eco-anxiety into positive action!
Click here to read the handbook.
Policies & Guides
Ever had someone say ‘you don’t sound like yourself’? That’s never a good thing. Your tone of voice is a massive part of what makes you, you. And it needs to be consistent in everything you do - because you never know who’s reading what.
Use these to gain trust by providing valuable information that your customers, employees, and business partners remember you for.
Stress In The Workplace
A great example of content that can convert and keep current customers happy. The purpose of this guide is to help businesses better support their employees through stressful times. It’s chock-full of insightful research as well as easily implementable tips that can be used straight away!
Read the full guide here.
Case Studies
Show clients what you’re made of! Before working with you, people will want to see proof of you doing a 5 star job. And a case study that’s a joy to read will go way further than one that’s solely numbers and stats. It’s a chance to tell your story, so do it well.
Creating Local Community Connections
This case study showed the work that onHand had been doing with building societies to engage their employees in local volunteering. They use this content to prove their versatility to other organisations, showcasing how different businesses benefit in various ways from using the onHand app.
Click here to read the case study.
Let’s do this.
Ready to save humanity with me? Bit bold, I know… But let’s give it a whirl.