B2B and B2C copywriting for health, wellbeing, and sustainability.

I help ethical brands build credibility and gain trust with their audiences so they keep coming back for more.

Honest copy and content for really good brands

For better or worse, the way you talk online literally has the power to change the world. That’s why I think honesty is the best policy, especially when it comes to marketing.

I aim to support businesses who want to make the world a better place. Whether that’s by fighting climate change, helping people reach mental health or fitness goals, or creating happier workplace environments.

To toot my own horn - my transparent and authentic copywriting cuts through the noise of an increasingly competitive and green-washed world, helping you to build a trusting relationship with your audience.

With my help, you can sound more like you and ensure your brand is loved and cherished by your ideal customers, for years and years… Because a customer that trusts you is a customer that sticks around.

Your words have impact. So make ‘em count.

White Papers & Case Studies

It’s important to show your audience that you really do know your stuff.

With my in-depth reports, I’ll help you capture and convert coveted leads, while providing factual and useful information that your clients will truly value.

Blog posts

Blog posts can do a whole lot for your brand if left in capable hands.

Increase your credibility, give your brand awareness a major boost, entice new customers, and establish yourself as a thought leader in your field… I can help with all of that.

Handbooks, Policies, & Guides

Handbooks and guides have the potential to make or break the user-experience of your product or service.

Don’t leave it up to fate - hire me to work some UX and TOV magic that your users will find just darn delightful!

Those are just a few of the things I can help you with. Browse my services to what else I can do.

Hi, I’m Charlotte.

I write copy for companies who want to do right by their customers - and by the planet.

Whatever your mission; whether it’s fighting the climate crisis, empowering people to take charge of their lives through coaching or therapy, or inspiring clients to hit that fitness goal they’ve only ever dreamed of - I’m here for all of it.

I have a passion for all things self-improvement and sustainability, and years of experience writing copy. I also have a Bachelor’s Degree in Fine Art Painting so I can help you paint a picture your customers will truly love 👀

Before you decide to work with me, you’ll want to take a look at some examples of my work. Click below to do that.

I get good reviews…

  • This girl is smart! She thinks about the bigger picture and manages to convey messages and problem-solve in a way that others just can’t. Our offering has changed a lot over the years and Charlotte has developed and adapted our tone of voice to suit our different target audiences with incredible ease. Dunno where we’d be without her help!

    Sanjay Lobo, CEO at onHand

  • Charlotte is really talented. She very quickly understood the vision of Food Next Door - consequently the tone, the message, and the topics that would interest our audience. She had some great ideas and I was amazed by the quality of what she wrote for Food Next Door. I definitely recommend working with Charlotte if you want content that is easy to read and engaging.

    Camille - Founder of Food Next Door

  • Charlotte’s passion for health, wellbeing, and sustainability is inspiring. Her knowledge and insight has been truly invaluable to us. She has a particular flare for researching big topics and writing thought-provoking pieces that are a joy to read - this has helped build credibility as well as attract and retain clients. She’s often read my mind and created content before it’s even briefed and is fab at hitting deadlines!

    Caz, Head of Marketing at onHand

  • Charlotte is an amazing copywriter and anyone would be lucky to work with her!

    Rachael, onHand

Like what you see? Let’s work together.

Pop me an email and we can get cracking.